KIWA
Revitalising Indigenous Languages with AI
Kiwa Digital is an Indigenous-owned company based in Aotearoa New Zealand, working globally to preserve endangered languages and revitalise Indigenous cultures.

Problem
Kiwa Digital, an Indigenous-owned company in Aotearoa New Zealand, works to preserve endangered languages and revitalise Indigenous cultures. Many of these languages are critically at risk, with only a handful of speakers and fragmented documentation scattered across transcripts, recordings, and videos. Traditional methods weren’t scalable or engaging enough to sustain revitalisation.
Kiwa needed a future-proof way to safeguard cultural knowledge while also making it interactive, accessible, and aligned with Indigenous principles of sovereignty and guardianship.
Solution
Caitlyn was embedded into CultureQ, Kiwa’s cultural learning platform, as a fully branded, white-labelled generative AI assistant. Instead of static archives, communities can now interact with their heritage through conversation.
Key elements of the solution include:
Conversational Cultural AI
Processes text, audio, and video, enabling natural language interaction with cultural content.Context-Aware Learning
Recognises cultural nuance and meaning, from the layers of “haka” to the sacredness of tapu knowledge.Revitalisation Tools
Features like voice generation and text-to-speech support the revitalisation of endangered languages in modern contexts.Guardrails for Sovereignty
No product recommendations, no hidden data usage — respecting Indigenous data governance at every level.
Impact
CultureQ, powered by Caitlyn, has transformed how communities engage with their heritage. Instead of static archives, language and stories are now interactive, accurate, and accessible.
Elders, educators, and children can all contribute, ensuring knowledge doesn’t just survive—it thrives. The platform is already being adopted across Indigenous communities, with expansion expected to reach 25 globally by the end of 2026, spanning iwi, Aboriginal mobs, Pacific groups, and Native American tribes.
Accuracy in Indigenous content processing (text, audio, visual).
96%
Reduction in cost of digitising and preserving cultural assets.
90%
Cultural assets ingested and processed by Caitlyn.
10K+
“Using generative AI integrated into Culture Q, users can now have conversations and interact with their cultural data in a secure, managed environment, when previously they were only able to access static content,”
Steven Renata
Founder at KIWA Digital
Caitlyn delivers generative AI natively inside CultureQ, so users simply experience it as part of the product.

Caitlyn delivers generative AI natively inside CultureQ, so users simply experience it as part of the product.
Technology
Caitlyn runs on a fully serverless AWS-native architecture, with security and sovereignty at its core. Built on Amazon Bedrock, it ensures sensitive data is protected and future-proofed. For CultureQ, this was extended with the AWS Māori Data Lens, embedding Indigenous values and governance into the solution.
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