Practical Guide
Extension without the headcount
How farming systems groups and agricultural research organisations are scaling research adoption, without scaling their teams.
Agricultural organisations have spent decades building valuable research and local knowledge. But getting it into the hands of growers still relies heavily on small, stretched extension teams.
This practical guide explores how organisations are making trusted research easier to find, understand and put into practice, while freeing their people to focus on the work where they add the most value.
What's inside:
Where extension capacity gets stretched as research and member expectations grow
Six common barriers stopping research reaching the paddock
How AI can support extension without replacing the people behind it
Three practical workflows for answering questions, translating research and creating extension content
How member questions can become a continuous feedback loop
Real examples from FarmLink Research, Birchip Cropping Group, FAR and Beef + Lamb New Zealand
What's inside:
Where extension capacity gets stretched as research and member expectations grow
Six common barriers stopping research reaching the paddock
How AI can support extension without replacing the people behind it
Three practical workflows for answering questions, translating research and creating extension content
How member questions can become a continuous feedback loop
Real examples from FarmLink Research, Birchip Cropping Group, FAR and Beef + Lamb New Zealand
Get the guide
See how agricultural organisations are extending the reach of the teams they already have.
PDF • 8 minute read • Free